Mission

Every Can Counts aims to help people to recycle the drinks cans they use when they are at work, college or just ‘out and about’.

We help employees to recycle at work, we help students to recycle at college, we help to recycle cans at events like music festivals and at tourist attractions. We want to help anyone who wants to get their staff, customers or visitors to recycle drinks cans wherever they are.

One in every 3 drinks cans sold in the UK is drunk outside the home. The metal these cans are made from is endlessly recyclable, so it’s important that it is saved rather than dumped. Especially when you consider that each can could be recycled and be back on sale as another can – in just 60 days.

Every drinks can recycled cuts the carbon footprint of the next can made – so every can recycled really does count!

We might be in the habit of recycling at home, but it’s not as easy to find recycling points when we’re on the go. Every Can Counts has been developed by the drinks can manufacturing and recycling industry to help try and bridge that gap, increase the number of can recycling points and raise the recycling rate for can recycling.

In 2011 we helped to save 51 million drinks cans for recycling

Every Can Counts helps all types of organisation to start recycling drinks cans, and can also help to promote recycling to staff and customers. We can help with finding a recycling service provider, or just provide free stickers to liven up your existing recycling bins and posters and information for your company intranet.

In 2011 we helped organisations to save 51 million drinks cans for recycling: that’s  774 tonnes of aluminium and steel saved for recycling – and over 5800 tonnes of greenhouse gas emissions avoided. Users of Every Can Counts didn’t just find their drinks cans recycling improved, the impact of the programme boosted collections of other recyclables, like paper and plastic. Our case studies section tells some of their stories.

Get involved

Click here if you’re an employer and you want to find out more about how to get Every Can Counts up and running started in your business.

Click here if you want more general information about drinks can recycling.