27 million drinks cans recycled in 2010!

Published on: May 17, 2011

Published by: admin

Every Can Counts helped businesses across the UK to collect 27 million used aluminium and steel beverage cans for recycling in 2010. The figure is equivalent to each employee at organisations registered with the programme recycling four cans per month.¹

 Every Can Counts calculates that by enabling over 394 tonnes of drinks cans to be recycled last year over 4000 tonnes of greenhouse gas emissions have been avoided.

Every Can Counts provides businesses with a branded recycling programme enabling them to launch and promote, drinks can recycling. Over the past two years the programme has been embraced by over 400 organisations keen to demonstrate their commitment to sustainability and encourage their staff and customers to recycle more. 

 Two years after its launch there are over 4000-branded collection points around the UK in offices, shopping centres, universities and tourist attractions.  Results from participating organisations show that although the programme specifically targets drinks cans, volumes of other recyclables also increase as a result of using the range of Every Can Counts-branded resources.

Diana Caldwell of Every Can Counts said: “We are extremely pleased with what Every Can Counts achieved in 2010. More and more organisations are joining the programme as they understand the contribution it can make to workplace recycling and CSR schemes.”

 “Moreover Every Can Counts is establishing itself as a strong brand in successfully promoting the recycling of drinks cans outside the home both in the workplace and encouraging consumers to recycle whilst ‘on the go’. This summer sees the programme embarking on projects to encourage recycling in new areas, and so we have high hopes that the programme will continue to flourish into 2011, and beyond.”

Note:

1 Figures have been calculated and verified using methods approved by the Waste & Resources Action Programme (WRAP)