Every Can Counts’ student campaign hits the big screen

Published on: December 9, 2011

Published by: Sarah

November 2011 saw the UK premiere of extreme snowboarding film, the Art of Flight, produced by Red Bull Media House. The film follows some of the world’s most talented snowboarders on their quest to open up unexplored corners of the world, and sees new tricks landed as well as wrong turns and avalanches on the mountains.

Following the premiere, additional cinema screenings were held for students in the top 10 BUSC (British Universities Snowsports Council) university cities. This provided a great opportunity for Every Can Counts to communicate the importance of drinks can recycling, whilst out and about and at events, to an audience of thousands.

In order to do so, Every Can Counts has produced a short drinks can recycling film to be shown before the Art of Flight feature, not just in the 10 cinema screenings, but at a further 22 shows being rolled out at various university campuses across the country. Watch the Every Can Counts / Red Bull Student Can Crush!