Every Can Counts

About Our Events

A key part of Every Can Counts is to promote the importance of recycling drinks cans when you’re out and about and at events.

Every drink can recycled cuts the carbon footprint of the next one made, and every can recycled could be back on sale as a new can in just 6 weeks – so it’s a no-brainer, we should be recycling more cans!  It’s great news that many festival organisers think so too.  In 2010 we got involved with V Festival and the Isle of Wight Festival, getting music lovers to take part in our fun penalty shootout football game. Everyone loved what we were doing, so in 2011 we took on the festival scene in a major way, introducing new promotional activities and trying different ways of rewarding recyclers for their positive behaviour.

It kicked off in June and continued through to the end of August, offering plenty of chances for festival goers to get recycling in a fun and exciting way. We experienced a diverse range of events, crowds, music (and weather!) at the huge number of events we attended. But with at least 1 million drinks cans collected it was all very worthwhile, and we are already making plans for 2012 – which promises to be bigger and better still!

To see what we got up to where in 2011 click on an event
You can also keep up to date with the latest news from Every Can Counts by following us on Facebook and Twitter (@everycancounts).

 


 

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