Published on: May 31, 2011

Published by: admin

Every Can Counts today announces that beverage can maker Can-Pack has become a partner of the drinks can recycling programme, initially committing funding for a three year period.  Can-Pack will join representatives from the other beverage can makers and aluminium and steel packaging recyclers on the national steering committee.

Philip Fisher, Managing Director,Can-PackUK, comments: “Every Can Counts is an excellent initiative which is making a meaningful contribution to increasing ‘on the go’ recycling rates for drinks cans used outside the home.  Can-Pack is committed to both recycling and sustainability, so we wanted to join theUK’s leading programme.”

“We welcome Can-Pack as a key supporter of our programme and look forward to our future work together,” said Rick Hindley of Every Can Counts.  “Every Can Counts has made real progress in developing successful recycling programmes for beverage cans since its launch.  We now have over 4000 Every Can Counts collection points around theUKwithin nearly 500 organisations and this number keeps on growing.  It is a very exciting time for the programme.”

Around 30% of the 9 billion cans sold every year are consumed outside the home; mainly in workplaces and whilst ‘on the go’, so they do not get picked up for recycling through local authority collections for domestic waste.  Every Can Counts addresses this gap, helping organisations to set up and promote recycling schemes to staff and customers.

Organisations embracing the programme include large businesses, major retailers, government departments and local authorities as well as universities, music festivals, shopping centres and tourist attractions.  All of them are using the programme to help achieve Corporate Social Responsibility (CSR) and sustainability objectives.

 Why is it important to recycle the beverage can?

• The can is the most recycled drinks pack – all drinks cans are 100% recyclable
• Every part of a drinks can is infinitely recyclable without losing quality
• An empty drinks can can usually be recycled back into another can in around 60 days
• Reusing recycled metals can save as much as 95% of the energy needed to make cans from raw materials
• Infrastructure exists to recycle every can consumed in theUK, for the foreseeable future

For images, information or to organise an interview with Every Can Counts, please contact onechocolate communications on 020 7437 0227 or EveryCanCounts@onechocolatecomms.co.uk

Notes to editor

About Can-Pack

CPUK is part of the Can-Pack group of companies (CP Group), with headquarters inKrakow,Poland.  Can-Pack group is a leading supplier of metal and glass containers and metal closures.  With a growing presence around the world, CP Group specialises in 2 piece aluminium drinks cans, 3 piece steel cans, glass bottles and isEurope’s leading supplier of crown corks.  TheUKoperation, CPUK, produces 2 piece Aluminium drinks cans in 440ml and 500ml sizes for theUKmarket and for export to continentalEurope.

About Every Can Counts

Every Can Counts is a partnership between the European and UK drinks can manufacturers and the aluminium and steel packaging and recycling industries, and supported by the Waste & Resources Action Programme (WRAP) It aims to enable and encourage more people to recycle the drinks cans they use outside the home.  For more information visit www.everycancounts.co.uk/about. You can also follow Every Can Counts on Facebook and Twitter.

Every Can Counts – Funding Partners

1. BCME (Beverage Can Makers Europe) is a not-for-profit making association whose prime objective is to promote the beverage can in Europe. The three members are: Ball Packaging Europe, Crown Bevcan Europe and Middle East and Rexam Beverage Can Europe & Asia.

2. Novelis operates Europe’s only dedicated used aluminium can recycling plant inWarrington,Cheshire.  The plant has the capacity to recycle every aluminium can sold in theUK for the foreseeable future (currently 6.6 billion cans, which equates to approximately 101,000 tonnes in weight).

3 . Tata Steel Packaging Recycling: TATA is the largest steel recycler in theUK. TATA Steel Packaging Recycling promotes steel packaging recycling to consumers, local authorities and the commercial sector.

4. The UK Can Makers represents theUK manufacturers of beer and carbonated soft drinks cans and promotes the benefits of the drinks can and aid communications between the industry and its customers: the brewers and soft drinks manufacturers and the retailers, as well as the packaging industry, the media and consumers.

5. CPUK: CPUK is part of the Can-Pack group of companies (CP Group), with headquarters in Krakow, Poland.  Can-Pack group is a leading supplier of metal and glass containers and metal closures.

Ends