Download Festival

2012

This summer’s activities kicked off – literally – with our return to Download Festival 2012, 8th-10th June.

We were back on site with our football speedcage ‘Can you kick it’ Challenge.  The fastest male and female speeds were 63 and 44 respectively and both have won a pair of tickets to Download next year – not a bad reward for recycling their empties!
To enter the competition, participants simply had to bring us their empty drinks cans to recycle, entitling them to have a free go at kicking the ball. The more cans recycled, the more goes people had at beating their previous score and the greater their chance of making it onto the Leader Board.

New to Download 2012 was the introduction of our 10ft tall hollow statue of Icarus which we challenged festival goers to fill with their donated empty drinks cans. And mission accomplished – the statue was completed full by Sunday. We were lucky to have a third pair of tickets to give away for whoever guessed the closest total number of cans used to fill the statue.
Check out our photos from the event on Facebook – If you joined us there you might even spot one or two of yourself!
Our Can You Kick It Challenge terms and conditions.

2011

Every Can Counts was invited to Download in Castle Donington fir the first time in 2011 in order to help encourage drinks can recycling amongst the festival’s 40,000 dedicated Rock music fans.

We were working with Ryan’s Event Cleaning, the Festival’s cleaning contractor, after establishing a strong relationship with them at several events in 2010 including working together at V Festival in Telford.
We also teamed up with social enterprise and festival recycling experts Festival Green, who were responsible for cleaning and recycling onsite. Their team of Green Messengers were out positively picking the cans and communicating with festival goers about the importance of recycling.

We ran two competitions and had two sets of tickets to give away. Firstly, by bringing a bag of empty cans to one of the many campsite recycling exchange points, avid recyclers were rewarded with a uniquely coded wristband and the person with the ‘lucky’ number won a pair of tickets for Download 2012.

The second opportunity to win was by recycling an empty can for a chance to score on our football speedcage challenge, a new activity for our 2011 events programme. The speedcage challenged participants to see who could shoot the fastest goal.

Four days of fierce competition amongst the men ended with two people reaching 67 mph, so a penalty shootout was required. The female competition was more straightforward, but the end result was each top scorer going home with a ticket for Download 2012.
Over 3 tonnes of cans were collected which is a fantastic result! Thanks to all those who recycled their cans with us and took part in the challenge. And well done to Anthony, Becca and Emma who were well rewarded for their recycling efforts.

Check out our events page or follow us on Twitter and Facebook to find out what other events we have attended and will be attending in the future.