How we helped
Intu Trafford Centre

Intu Trafford centre is one of the largest retail and leisure centres in UK welcoming over 31 million annual visitors to its 200 plus stores. The centre partnered with Every Can Counts to raise drinks can recycling awareness to retailers and shoppers.

What we did

  • Visited over 200 retailers to encourage them to take an active part in the recycling programme
  • Provided collection materials to each retailer
  • Every Can Counts photo booth installed for an awareness day event
  • Encouraged retailers and shoppers to recycle using engaging competitions
  • Use of social media with the hashtag #WeCANRecycle for the campaign
  • Produced an educational and promotional video that was displayed in the centre

How it counted

  • Enthusiastic response from retailers and customers
  • The success was measured in over 47,000 cans being recycled within the centre
  • Encouraged department stores to develop the programme further for their own corporate responsibility objectives
  • Entered in the National Recycling Awards for best communications campaign

Case study:
The Thistles Shopping Centre

Ready to get started with your programme?