Every Can Counts continue partnering Drops Cycling team

Drops Cycling Team announce Alupro and its Every Can Counts programme will continue as a lead sponsorship partner in 2019.

The Aluminium Packaging Recycling Organisation (Alupro) is continuing to sponsor the Drops Cycling Team into 2019 as part of its work to encourage everyone to recycle more of the aluminium packaging they use at work, at home and on the go. The sponsorship will continue to focus on the Every Can Counts programme, which helps people to recycle drinks cans used outside the home. Extra funding and support has also been provided by European Aluminium for the 2019 season.

Formed in 2016, The Drops Cycling Team is a member of UCI, the world governing body for competitive cycling. The team includes 10 riders from Great Britain and across the world.

During the 2019 season the team will be helping to raise awareness of the Every Can Counts programme at races around the UK, including the Tour de Yorkshire, OVO Energy Women’s Tour and Ride London.

Drops Director, Tom Varney says: “We’re delighted to have the support from Alupro for the third year running. The Every Can Counts initiative, and recycling in general, has many synergies with cycling and we’re excited to continue promoting and educating people about the huge benefits of recycling aluminium packaging.”

Alupro Executive Director, Rick Hindley says: “The continued partnership with Drops gives us a great opportunity to keep on reaching out to a large, and growing, audience of people who, because of their enthusiasm for cycling, also care about the environment. The profile of this young, ambitious and enthusiastic team of athletes complements the brand values of Every Can Counts; we’ll be working closely with the team to promote our message throughout the season and urging their followers to make their cans count”

Every Can Counts is supported by drink can manufacturers, recyclers and leading brands to encourage drinks can recycling. The programme looks to encourage the recycling of drink cans in all environments – workplaces, universities and colleges, events, festivals, simply on the go or when watching a cycling race!

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