Every Can Counts and KA repeat successful partnership at Notting Hill Carnival

Every Can Counts, KA drinks, Royal Borough of Kensington and Chelsea (RBKC) and recycling company SUEZ joined forces again at this years’ Notting Hill Carnival to encourage an estimated one million revellers to recycle empty drinks cans at the world famous event.

Installed on Portobello Green at the heart of the festivities the ‘KANIVAL KRUSH’ can exchange was staffed by 12 staff and volunteers from all four organisations over the course of the two day event. Carnival-goers were encouraged to bring their empty drinks cans for recycling and receive a free can of KA in exchange. The empty cans were placed into segregated bins ready for the SUEZ team to recycle after the event.

Jonathan Easthope, Every Can Counts Brand Manager says: “This was the second year that the KAnival Krush can exchange has operated at Notting Hill Carnival. It’s an amazing event and the perfect opportunity to raise awareness of the importance of recycling drinks can ‘on the go’.  Once again we had a really enthusiastic response from the public and we were collecting at least 1000 cans from the public for every hour that we were open.  We’re really grateful for the support of Suez Waste Management, RBKC and KA which made it all possible.”

Adrian Troy, Head of Marketing at AG Barr commented: “KA has a close association with Notting Hill Carnival thanks to the brand’s Caribbean heritage. So it was great to be able to be involved for a second year and do our bit to support recycling at the carnival in partnership with Every Can Counts.”

Chief Executive Officer of the Recycling & Recovery UK division of  SUEZ, David Palmer-Jones, said:  “The Notting Hill Carnival is one of Europe’s biggest street parties, but like any good party, when it’s finished, there’s a lot of cleaning up required. Our crews swept up over 300 tonnes of materials over the weekend and recycling as much of it as possible is our top priority. The partnership with Every Can Counts and KA, is an inventive way to get people recycling.”

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