How we helped
Chartman Group

The Chartman Group launched Every Can Counts in 2015 to encourage recycling across its petrol forecourts located in the South East of England. The Every Can Counts programme has been introduced to 10 petrol forecourts by the Chartman Group, including the flagship site based in Kennford, Devon. The campaign ensures that all the drinks cans deposited at the petrol stations are being recycled in the branded Every Can Counts collection points. This has contributed to making a significant difference to the recycling rates at the forecourts and providing the public with a convenient way to recycle their cans on the go.

What we did

  • Established branded recycling bins throughout the petrol forecourts
  • Provided bespoke posters, table talkers and literature
  • 10 petrol forecourts in Devon promoting Every Can Counts

How it counted

  • Over 1,000 drinks cans per month per petrol forecourt collected and recycled
  • 10 petrol forecourts in Devon promoting Every Can Counts
  • Heightened awareness to a large footfall of customers
  • Promoted by the Petrol Retailers Association

Case study:

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