How we helped
Coca Cola Enterprises

When Coca-Cola wanted to add recyling to their Christmas Truck Tour in 2014, we hopped on board to help. As the legendary ‘Holidays are Coming’ roadshow surprised the public with all kinds of festive treats, we shared the recycling message with thousands across the UK.

What we did

  • A winter tour stopping at nine locations
  • Three Every Can Counts recyling ambassadors at every stop
  • Facts, quizzes and free gifts, including recycled wheels and mobile phone cleaners

How it counted

  • 8,000+ roadshow visitors engaged
  • 1000s more exposed to the recycling message
  • Awareness raised in a fun, memorable way
  • Regional and trade press coverage
  • 780,000 people reached online and in print
  • Roadshow expanded to 20 UK locations in 2015

Case study:
AG Barr

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