Every Can Counts is funded by European and UK drinks can manufacturers (Metal Packaging Europe, UK Canmakers) and Can-Pack UK; the aluminium packaging producers and reprocessors, soft drink brand AG Barr and energy drink market leader Red Bull UK. It is supported by Waste & Resources Action Programme (WRAP). It has been developed and is managed by the Aluminium Packaging Recycling Organisation (Alupro).
Every Can Counts partners
Metal Packaging Europe
Metal Packaging Europe is a not-for-profit making association whose prime objective is to promote Europe’s rigid metal packaging industry and provide it with a unified voice. Metal Packaging Europe brings together manufacturers, suppliers, and national associations across Europe.
Novelis operates Europe’s only dedicated used aluminium can recycling plant in Warrington, Cheshire. The plant has the capacity to recycle every aluminium can sold in the UK for the foreseeable future (currently 6.6 billion cans, which equates to approximately 101,000 tonnes in weight).
Red Bull established its business 23 years ago, in Austria. Nowadays, Red Bull Energy Drink is available in more than 160 countries and sold more than 4 billion times a year. To read more about the Red Bull can and it’s lifecycle please click on the link.
A .G. Barr p.l.c is the UK’s leading independent manufacturer of branded soft drinks with an annual turnover of over £261m. Established by Robert Barr in 1875, the company now produces a large range of soft drinks including IRN-BRU – which is seen by many as part of the culture of the Scottish Nation – Barr, Rubicon, KA, Strathmore Spring Water, Snapple under license from Snapple (under licence from Snapple Beverage Corp, a subsidiary of Dr Pepper Snapple Group), Rockstar energy drink (under a license agreement with Rockstar Inc USA) and Funkin cocktail mixers. The company employs over 1000 people across 9 sites in the UK. All Barr packaging: cans, PET, glass and cartons are recyclable and carry the OPRL scheme which provides consumers with consistent information about the recyclability of packaging. Barr’s are also a partner of Keep Scotland Beautiful (KSB) one of Scotland’s leading environmental charities committed to making Scotland clean, green and more sustainable.
The UK Can Makers represents the UK manufacturers of beer and carbonated soft drinks cans. The organisation promotes the benefits of the drinks can and aids communications between the industry and its customers: the brewers and soft drinks manufacturers and the retailers, as well as the packaging industry, the media and consumers.
Metal Packaging Manufacturers Association
MPMA is the lead voice of the UK metal packaging industry with direct links into a European market employing 60,000 people across 200 companies producing more than 85 billion containers each year. The Association supports and represents members’ on industry matters related to operational, regulatory and environmental issues. In addition, the work of the association promotes the benefits of metal packaging and the sustainable attributes of steel and aluminium through education programmes, industry awards and relevant communication channels.
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